About 903 Sun Sets
Presented by Visit Paris, Texas, 903 Sun Sets is a free concert series every summer in Downtown Paris, Texas.
The Brand
The 903 Sun Sets brand pays homage to our region with the area code “903,” which is a call to locals to take ownership and pride in the series. The concerts take place in the evening, and just as the sun begins to set, so does the stage! These “Sets” feature artists from across Northeast Texas and beyond.
The series’ color palette includes vibrant colors, as seen in typical Texan sunsets. Marketing the entire series will include the full sunset color range, while each individual week is assigned a color. This helps market each concert as its own event while maintaining the integrity of the brand as a whole.
The Visuals
• Brand markings for the series includes various wave forms to emulate the flow of music and the visual of sweet summer sounds.
• Posters and covers for the series include black and white imagery with a soft tone, combined with band logos, brand markings, and the primary 903 logo. This emphasizes the color palette and brand while allowing recognition of the band.
• Video promotions bring back the color throughout with a vintage grain overlay, radio-style voice-over, and footage from previous shows. Our team carefully scripts each promotional video to match the artist’s tone while marrying their brand with 903’s. These videos are delivered in horizontal and vertical orientations to best perform on different channels.
• Marketing channels for the 903 series include: Facebook, Instagram, Youtube, Hulu, Radio, Print, Local Media, and Web.
• The Website – The landing page created for this event keeps it simple, only conveying the most important information to the end-user.
PHOTO
Video Production
Video production for this series is used to promote the upcoming line-up. We use a series of styles including cinematic, comedy, informative and interview style featuring attendees at the event.
The Product
Since 2022, the 903 Sun Sets Concert Series have averaged between 2,500 – 7,500 in attendance per show. Attendees have come from Northeast Texas, Southern Oklahoma and beyond.
Learn More About 903 Sun Sets
