About Paris Junior College

Established in 1924, Paris Junior College offers Associate in Arts, Associate in Science, Associate of Arts in Teaching, and Associate in Applied Science degrees, as well as Certificates of Proficiency in technical/workforce fields. The college has expanded its academic curriculum through the years to encourage associate degree and university transfer candidates. Since establishing its first vocational program — jewelry and watchmaking in 1942 — the college has been aggressive in adding technical/workforce programs that will benefit students entering the workforce.

The campus of 54 tree-shaded acres includes 20 major buildings and residence halls and provides students a unique and pleasant environment for learning.

Paris Junior College also operates centers in Sulphur Springs, Texas, and in Greenville, Texas.

The Project

When Paris Junior College approached our team at DeadCat for video content that would spotlight their diverse array of pathways and programs, we were thrilled. We knew we could bring their vision to life. Our journey with PJC began with a comprehensive discovery meeting. This initial step was crucial in understanding their objectives, desired themes, and the specific highlights they wanted to emphasize.

During this meeting, it became clear that PJC was looking for an engaging and vibrant portrayal of their programs. They wanted videos that exuded energy, enthusiasm, and showcased their various programs in a captivating manner. With this insight in hand, we were on to the pre-production phase.

Drawing inspiration from a few dynamic YouTube videos, we envisioned a concept that incorporated bright colors, funky music with groovy bass lines, quick cuts, and captivating hand-drawn graphics. We planned for voiceovers that were professional but friendly, lighthearted interview content, and catchy taglines at the end of every video. Our goal was to infuse the videos with a sense of excitement and vibrancy that mirrored the energy of PJC.

Because we had a vision going in, our production process was organized and streamlined. Beginning with a comprehensive interview day, we captured a wealth of engaging content, getting enough content material for up to six months. Our team travelled light, interviewing students and instructors from diverse departments, capturing the essence of PJC’s vibrant community.

The second shoot day was dedicated to capturing captivating B-Roll footage. We shot video of classrooms, student life, athletic events, and even talking robots! B-Roll day is always a great time for the DeadCat team to get creative and experiment with new shots for our content.

Back in our studio, our editing process was finely tuned, enabling us to handle multiple videos simultaneously without compromising quality. Our assembly line approach ensured that each video reflected the essence of PJC’s diversity and vitality.