About Paris Regional Health
Paris Regional Health (formerly known as Paris Regional Medical Center), located in Paris, Texas, is a 154-bed, general acute care hospital serving Northeast Texas and Southeast Oklahoma. With state-of-the-art equipment, robust service lines and a staff of 900+, PRH stands as the most complex hospital in at least a 70-mile radius of Paris. We are proud to be able to serve our community and surrounding area with quality health care close to home.
Paris Regional Health — Great care lives here.
The Project
In 2023, Paris Regional Health (Formally, Paris Regional Medical Center) underwent an overall rebrand with their corporate headquarters, LifePoint Health.
As the pilot facility for the rebrand, is was important for PRH to communicate effectively, share the vision and spread the message of the new look. DeadCat has a longstanding relationship with PRH and have proudly worked with them on various projects such as video production (Mercy Award Winners, Training Videos, COVID Protocols and more) as well as numerous photography projects over the years.
Our team was commissioned to help tell the story of the new look. PRH’s Public Relations Director presented us with a story-line concept following the care given across all areas of life. Our film assisted to finalize the script and a series of film dates were scheduled.
In addition to the film, our team captured stock content-style photos during the video shoot. Take a look at a few of the photos in the gallery below.
Video Production
Photography
The photos were used across the rebranding campaign through online ads, streaming, website, and print materials. The complete gallery featured more than 100 photos.
